Wednesday, April 1, 2015

DEPENDABLE EQUIPMENT FOR YOUR PEACE OF MIND



“There’s a relationship going forward. There’s a human element, a friendship element.”
- Jamie Buhr, Midwest Graphics & Awards


Even before the camera started rolling, Jamie Buhr of Midwest Graphics & Awards, located in Ann Arbor, Michigan, began to share his experiences in the screen printing industry. Experiences that everyone who runs a custom screen-printing operation knows all too well, which Jamie summed up with: “If anything can go wrong, it probably will.” From shipping issues to vendors who don’t have the garments you want in stock, it’s always something.

Ann Arbor, Michigan
While there’s no way to engineer a fool-proof solution for all the challenges a screen printing and embroidery entrepreneur faces, there are some concrete ways to reduce the problems that can impact a business’s bottom line. (And give a business owner peace of mind.) Buhr found that having reliable equipment backed by good customer support ensured he could deliver high-quality products on-time to his customers. Even more important to him was the ability to establish a relationship with the manufacturing company. In Anatol Equipment Mfg. Co., Buhr found a company that could give him a great working relationship, as well as dependable machines. In the video below, Buhr relates how, when he was working with a major corporation (“in a past life,” as he puts it), he quickly learned to tell the difference between who just wanted to make a sale, and who was interested in a relationship on a human level.

To learn more about Midwest Graphics & Awards and their working experience with Anatol Screen Printing Equipment, take a few minutes to watch the full video here.

Anatol’s efforts to foster a personal connection with clients within the professional relationship matched Midwest Graphics’ own approach to serving customers. Midwest and Anatol both believe a customers’ experience should be fast, easy, affordable, and tailored to the individual. With their shared ethic, Midwest Graphics immediately established a partnership with Anatol. “We have a friendship with their representatives and technicians,” says Buhr. "There’s a relationship going forward. There’s a human element, a friendship element. I’m grateful I went through this whole experience with Anatol.”
Anatol Titan
Durable and dependable, the Anatol Titan automatic screen printing press delivers outstanding performance at an affordable price. Available in configurations with 2 to 7 colors, the Titan offers a maximum image area of 15" x 16" (38.1 cm x 41 cm), with a maximum pallet size of 16" x 22" (41 cm x 56 cm) and a maximum screen size of 21" x 28" (54cm x 71cm). 



Anatol Horizon
The Anatol Horizon is an automatic screen printing press equipped with powerful features. Easy to operate, the Horizon gives you what you need to consistently produce quality prints at a high production rate. Capable of printing 900 shirts per hour, the Horizon's speed, flexibility and performance enable print shops to complete demanding last-minute rush jobs with time to spare.

Midwest Graphics & Awards currently serves their customers with the Anatol Titan and Anatol Horizon presses. “My mantra,” Buhr tells his staff, “is, if [the product] isn’t something you would wear or give to your family or friends, then don’t give it to our customers.” Anatol’s presses have exceeded the expectations of the company and provide the quality, dependability, and speed Buhr and Midwest were looking for to meet the needs of their customers.

To learn how you too can improve your screen printing business with top quality equipment and personalized service, visit www.anatol.com, or call 847-367-9760.