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Imprinted Sportswear Shows like the ISS in Long Beach, January 16 to
18, draw large crowds of industry professionals looking for an edge
on their competition through the integration of faster,
more accurate,
and
more efficient equipment and technologies.
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Today’s
screen-printing and imprinted sportswear industry is quickly evolving
in terms of its’ overall professionalism and marketplace
competitiveness. In the past with low barriers to entry and limited
regulatory demands,
the industry was open to innovative artists with handcrafted designs,
and often low-tech, low-volume production capabilities. And, it was
populated with businesses that were operated with flair, but often
with casual business models, and low expectations, as far as customer
service was concerned.
Today,
with a recovering marketplace and increasing disposable incomes in
the
consumer and corporate sectors, plus the proliferation of internet
sourcing, the industry is rapidly becoming more competitive.
New
owners, with more aggressive and professional management styles and
business models, are changing the face of the industry more than
ever.
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| Steve Farrell installed the VOLT into Cali Stitches operations in July of 2014. The introduction of VOLT’s advanced technology fit with the professional direction of the business’s objectives. |
Steve
Farrell, of Cali Stitches
in Los Alamitos, California, represents one of today’s new
entrepreneurs dedicated to working with a dynamic, growth oriented
business model. Since entering the embroidery and imprinted design
industry Farrell has continually grown and evolved Cali Stitches’
operations to offer a wider range of quality products and services
matched with an ongoing dedication to professional customer
responsiveness.
“New
and advanced technology and machinery differentiates us from our
competition.”
–
Steve Farrell, Cali Stitches
The
addition of the Anatol's VOLT
to Cali Stitches, in July of 2014, fit perfectly with Cali Stitches
professional direction.
"Our
focus has been to offer our customers complete design and graphic
development and services,” says Farrell. "There are a lot of
silk-screening operations here in Southern California, but, most
without
real clear structures. Here, at Cali Stitches, we are dedicated to
maintaining open lines of communication with our customers from our
email response system to our customer-relations software. It’s all
about reducing problems and ensuring complete customer satisfaction
by being more of a professional business. The addition of new and
advanced technology and machinery improved our responsiveness to
customer demands, as well as differentiating us from other companies.
We’ve invested in the best technology to produce the best products
for our clients. ”
Cali
Stitches has leveraged the integration of the VOLT to promote its
technical and professional advantage within its marketplace
throughout its social media network.
You
can discover more about Cali Stitches, and its promotion of advanced
VOLT Screen-Printing technology on the Cali Stitches Facebook.
